The Enigma code - the audience is intrigued by the need to solve a problem. The Action code - the audience is excited by the need to resolve a problem.
The Semantic code - the audience is directed towards an additional meaning through connotation.
The Symbolic code - the audience assumes that a character dressed in black is evil and forms expectations of his/her behaviour on this basis.
The Cultural code - the audience derives meaning in a text from shared cultural knowledge about the way the world works.
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